The result of the investment is a slick, bright website, with a new booking process, social media integration and personal profile technology that allows users to set preferences and create a more targeted online experience.
It is also optimised for mobile, which provides access to a scaled-down site that includes videos, images, room rates and booking. Four Seasons’ revamp is part of an effort to improve online revenue - though its website attracts 30m visitors each year, online bookings only account for 12% of total revenue, an increase of just 2% in five years.
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