Louvre Hotels Group, a major player in the hotel sector, is actively pursuing its development in France, its historic market. In 2011, Louvre Hotels Group opened 63 new hotels worldwide (a capacity of 7,000 rooms), 28 of which (more than 1,800 rooms) are located in France. In particular, they are located in France's major cities (including Marseille,Toulouse, Lyon, Nantes, etc.) and in strategic locations that respond to the needs of its business clients as well as tourists from the local area and abroad.These new hotels are operating under three brands: Première Classe (11 hotels), Kyriad (11 hotels) and "new generation" Campanile (2 hotels). Louvre Hotels Group has also boosted its four star Golden Tulip brand on the French market - which previously had 7 hotels in France -‐ through the opening of a new site at Lyon Millénaire and the conversion of the Kyriad Prestige hotel at Roissy (150 rooms). This hotel has been awarded its 4th star and is now operating under the Golden Tulip brand. Louvre Hotels Group consolidates its position as a leading franchiser Among the 28 openings in 2011, 22 are franchise hotels. Franchises are a major development strategy for the Group in France and last year's excellent results show the success that Louvre Hotels Group has had with its franchisees. Thanks to the recent operational merger with Golden Tulip, Louvre Hotels Group has a portfolio of six hotel brands, ranging between 1 and 5 stars, which are complementary to each other and are acclaimed by hotel sector investors. Louvre Hotels Group offers numerous benefits to its franchisees (such as a reservation platform, training and marketing for example) and puts at their disposal modern and quality hotels which meet the standards of the sector and the expectations of clients.
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