Small Luxury Hotels of the World (SLH) has reported a strong, positive growth throughout 2011. SLH has announced that year end (December 2011) reservations revenue has increased by 23 per cent to USD 96.3 million when compared with the same period in 2010. In its 21st year of business, the brand currently enjoys a presence in more than 70 countries and comprises over 520 of the finest, small independent hotels. Further indicators of growth in 2011 include a 71 per cent increase in bookings on slh.com, with online bookings now forming 20 per cent of SLH's business. Membership of The Club, SLH's guest loyalty programme, is up 144 per cent with 140,000 Club Members.
In addition, its refreshed iPhone app saw over 55,000 downloads in the first two weeks. "We are extremely proud to report such positive trading figures for 2011, a year in which headlines around the world seemed to be dominated by the global economic crisis. Over the last 20 years, SLH has been transformed from a Club of hotels to a Club of customers - customers who are loyal to the brand. The luxury hotel market has been fairly resilient in the uncertain times that we have all experienced over the years, and as with other high-end brands we are being helped by strengthening emerging markets around the globe as well as established ones. We do, however, need to be prepared as markets shift further in order to respond to the ever changing patterns of customer behaviour. 2012 will see SLH champion both small, luxury, independent hoteliers and independently minded customers across the globe in order to maintain our presence as one of the foremost luxury travel companies in the world,” said Paul Kerr, Chief Executive Officer, Small Luxury Hotels of the World. According to a report in TravMedia, the company's top five customer source markets in 2011 were the US, UK, Germany, Australia and Canada, with Brazil and Singapore forming the strongest growing areas. In terms of new hotels joining the brand, SLH has seen particularly buoyant growth in China, Latin America and Scandinavia over the past 12 months. Looking at the destinations most searched for on slh.com, Italy and France were consistently the most popular countries amongst slh.com browsers in 2011.
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In addition, its refreshed iPhone app saw over 55,000 downloads in the first two weeks. "We are extremely proud to report such positive trading figures for 2011, a year in which headlines around the world seemed to be dominated by the global economic crisis. Over the last 20 years, SLH has been transformed from a Club of hotels to a Club of customers - customers who are loyal to the brand. The luxury hotel market has been fairly resilient in the uncertain times that we have all experienced over the years, and as with other high-end brands we are being helped by strengthening emerging markets around the globe as well as established ones. We do, however, need to be prepared as markets shift further in order to respond to the ever changing patterns of customer behaviour. 2012 will see SLH champion both small, luxury, independent hoteliers and independently minded customers across the globe in order to maintain our presence as one of the foremost luxury travel companies in the world,” said Paul Kerr, Chief Executive Officer, Small Luxury Hotels of the World. According to a report in TravMedia, the company's top five customer source markets in 2011 were the US, UK, Germany, Australia and Canada, with Brazil and Singapore forming the strongest growing areas. In terms of new hotels joining the brand, SLH has seen particularly buoyant growth in China, Latin America and Scandinavia over the past 12 months. Looking at the destinations most searched for on slh.com, Italy and France were consistently the most popular countries amongst slh.com browsers in 2011.
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