Cheap hotels. There is a guilty pleasure about them. You can't help feel wistful about the occasions when you did or did not choose to stay in one. But if you are an hotelier, veteran or newbie, the guilt will likely be that you didn't do it.
For the business opportunity in low-cost lodging has been the hospitality industry's worst kept secret for nearly a decade.
Strangely, few have jumped at it. Consider the latest numbers: in 2010, 740 million Indians travelled from place A to B. They weren't struck by wanderlust. Most moved about for work reasons. If even half of them needed lodging, imagine the scope of the business opportunity. Not for nothing does this demand rank among the top three in the world. These numbers didn't spike overnight. Indians have been on the move for five to six years. In this period, domestic tourism jumped by roughly 90%. Most of these road warriors belong to the middle class and work with non-multinational companies. They don't check into 5-stars or resorts. Doesn't that make branded budget hotels the best answer? So why is it, that eight years after its launch, Ginger Hotels remains the branded budget hotel chain with maximum recall?
Source
Commis II Indian - Jobs in India
Strangely, few have jumped at it. Consider the latest numbers: in 2010, 740 million Indians travelled from place A to B. They weren't struck by wanderlust. Most moved about for work reasons. If even half of them needed lodging, imagine the scope of the business opportunity. Not for nothing does this demand rank among the top three in the world. These numbers didn't spike overnight. Indians have been on the move for five to six years. In this period, domestic tourism jumped by roughly 90%. Most of these road warriors belong to the middle class and work with non-multinational companies. They don't check into 5-stars or resorts. Doesn't that make branded budget hotels the best answer? So why is it, that eight years after its launch, Ginger Hotels remains the branded budget hotel chain with maximum recall?
Source
Commis II Indian - Jobs in India