Jubilant Foodworks, which own Domino’s India, has allocated an annual marketing budget of Rs 34 crore to spend on digital advertising (including social media), television advertising, and door-to-door promotion.
Harneet Singh Rajpal, vice-president, marketing, Domino's Pizza India, said, "Food service is an impulse category, and therefore, it is important to continuously drive the 'need' factor amongst the consumers. And, for that we need to use marketing strategies that will drive the 'desire' factor."
Domino’s India is all set to explore the digital media to advertise itself extensively. The company plans to launch various activities and use tools such as re-marketing, which follows website visitors around the web, giving them a chance to convert. It also plans to make extensive use of search engine marketing (SEM) and search engine optimisation (SEO). In the last two years, it has worked to develop its Facebook page by introducing various contests and activities. The company claims that it has 8.5 lakh fans following it on Facebook.
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Domino’s India is all set to explore the digital media to advertise itself extensively. The company plans to launch various activities and use tools such as re-marketing, which follows website visitors around the web, giving them a chance to convert. It also plans to make extensive use of search engine marketing (SEM) and search engine optimisation (SEO). In the last two years, it has worked to develop its Facebook page by introducing various contests and activities. The company claims that it has 8.5 lakh fans following it on Facebook.
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