Jubilant FoodWorks Ltd. is ready to launch its first Dunkin’ Donut store in India and is at the final stage of finalising the menu. The store will open in June this year. The company plans to tap the coffee drinking market of a younger and more affluent middle class.US based Dunkin' Donuts' entry into India through a franchise agreement between the parent Dunkin' Brands Group Inc. and New Delhi-based Jubilant FoodWorks sets the stage for a face-off with traditional coffee rival Starbucks Corp., which will arrive in Asia's third-largest economy through a joint venture a month or two later. Jubilant FoodWorks Chief Executive Ajay Kaul told Economic Times, the Dunkin’ Donut stores are under construction. He further added that the factory which will supply the Dunkin' Donuts stores is almost complete. The company had already announced it plans to open 80-100 stores across the country in the next five years. The first Dunkin’ Donut store will open in Delhi. Speaking about its major competitor Starbucks which also plans to make a foray into the country through a 50:50 JV with Tata Global Beverages Ltd. Kaul said India is a "clean slate" where the two rivals will be able to further popularize coffee-drinking and grow the market, instead of going head to head. "Collectively, we can open up a huge market." India, where coffee consumption stands at 100 grams per person versus 4.5 Kilograms in the U.S., provides enormous scope for growth. Increasing adoption of international tastes is leading local coffee consumption to rise 6%-7% annually, faster than the 3% growth in tea, a beverage traditionally preferred by Indians. A booming cafe market that is estimated to grow to $680 million in annual sales by March 2016 also holds out promise for the new entrants.
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