Hilton Worldwide has announced that they have planned to open 500 new restaurants over the world in three years. To support this goal, the company has recently launched its website hiltonrestaurantconcepts.com to help partner with approved restaurateurs in bringing their concepts to Hilton Worldwide.
The website has secured nearly 900 registered hotel owners, interested in identifying new hotel restaurant concepts, resulting in more than 700 visits from 44 countries. Additionally, it has generated the pairing of the Washington Hilton with one of the first East Coast introductions of The Coffee Bean & Tea Leaf and the development of Hilton McLean’s food and beverage concept, Härth. “Our goal is to provide our hotels with great concepts that are unique to their regions and offer menu options that will appeal to their repeat customer base. It’s also a great opportunity for restaurateurs interested in growing their brand,” said Beth Scott, Vice President, Food and Beverage Concepts, Hilton Worldwide. Restaurateurs who visit the website are asked to input concept details, menu offerings, design elements and price points to be considered for inclusion in the website. Upon acceptance, the concept will be loaded for hotel owners’ review and potential hotel match opportunities. The site currently offers F&B concepts created by Hilton Worldwide and existing concepts such as BGR – The Burger Joint, based in Bethesda, The Coffee Bean & Tea Leaf and Ruth’s Chris Steak House, to name a few. Additionally, there are more than 80 deals at various stages of a partnership. The website is expected to have 50 additional concepts available for hoteliers to choose from by year-end.
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