Earlier this week, Marriott International, Inc. has relaunched its lesbian, gay, bisexual and transgender (LGBT) website with a new look.“The redesigned website is our way to express Marriott's loyalty and commitment to all our guests. In 2012, our aspiration will be to ensure the website is the trusted and a welcoming source for leisure, business and group travel for the LGBT community as we do for all our customers,” said Randy Griffin, Vice President, Global Sales, Marriott International, Inc. The multi-language website tailored for LGBT customers worldwide was first developed in 2010. The site will feature hotel openings, special events, destinations, deals and promotions as well as a special focus on wedding and honeymoon packages. The company has been earning high marks each year in the Human Rights Campaign (HRC) Corporate Equality Index and also is a member of the National Gay & Lesbian Chamber of Commerce. The LGBT Community Survey in 2011 showed that mainstream internet and gay-focused internet sites are the best way to target the community, and 39% of gay men and 32% of lesbians plan to take a major trip this year.
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