McDonald's is beginning to find more innovative ways to market itself in the growing domestic market. It has recently participated with Mumbai based firm En Route Media, which introduced Flo, India’s first in-taxi advertising and entertainment network.
Flo is a tablet like device with high-tech sound enabled touch screen, placed behind the passenger head rest in radio taxis. The platform will enable the brand to display dynamic advertisements in the form of TVCs or effective side banners. Nabendu Bhattacharya, Founder of Milestone Brandcom, India’s leading OOH agency, said, “As a specialist Out – Of – Home Agency we are constantly looking for brand relevant communication, especially in-transit Out-Of-Home media tools that catch the consumer in a captive environment while they relax on the move.” Upon roping in McDonald’s, Varun Jain, Co-founder of En Route Media said, “The addition of leading advertisers such as McDonald’s, our roster shows that there is a real need for a medium, such as this, that provides low wastage and high impact. Such advertisers recognize that it’s not necessarily only a numbers game; it’s important to look beyond the reach and understand the environment in which a marketing message can be delivered to the target audience effectively.”
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Commis II Indian - Jobs in India