Tata Group will soon launch common loyalty programme for all its consumer centric companies including Taj Hotels.
With the loyalty programme, the company will initiate cross-marketing activities such as promotions and campaigns amidst its firms like Taj Hotels, Croma and Westside by sharing customer database and insights.
For the project the company has entered into a joint venture with Canadian firm AIMIA (formerly Groupe Aeroplan). AIMIA will launch a common loyalty card for clients within and outside Tata Group.
Source
For the project the company has entered into a joint venture with Canadian firm AIMIA (formerly Groupe Aeroplan). AIMIA will launch a common loyalty card for clients within and outside Tata Group.
Source