Louvre Hotels, the world's eighth-largest hotelier, which so far has three hotels in China, plans to open 25 midscale or luxury hotels in the Shanghai region within five years.
Teaming up with Chinese tourism giant JinJiang would sharply accelerate the pace of expansion, however, Chairman Pierre-Frederic Roulot told Reuters on Tuesday.
"We have been lagging in China where we have not reached critical size on our own but we can do it with a partner, which is also the number one Chinese tour operator," he said. "JinJiang and its 800 hotels in China, we could benefit from that. This could be our expansion shortcut." Roulot was speaking on the sidelines of a news conference in Paris, where Louvre Hotels and JinJiang unveiled new co-branded budget hotel "Campanile & JinJiang", the result of a branding partnership sealed in November to lure clients both in France and China. The move follows initiatives from international hoteliers such as InterContinental (IHG.L) and Accor to tap into the booming Chinese travel market by catering to Chinese consumers' specific tastes.
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"We have been lagging in China where we have not reached critical size on our own but we can do it with a partner, which is also the number one Chinese tour operator," he said. "JinJiang and its 800 hotels in China, we could benefit from that. This could be our expansion shortcut." Roulot was speaking on the sidelines of a news conference in Paris, where Louvre Hotels and JinJiang unveiled new co-branded budget hotel "Campanile & JinJiang", the result of a branding partnership sealed in November to lure clients both in France and China. The move follows initiatives from international hoteliers such as InterContinental (IHG.L) and Accor to tap into the booming Chinese travel market by catering to Chinese consumers' specific tastes.
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