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NEWS | Michael Murphy has been appointed Corporate Officer for Leading Worldwide Lodging Franchisor at Choice Hotels International, Inc. in Silver Spring - MD, United States.


Mr. Murphy, who joined Choice in 2009, is responsible for providing strategic and operational leadership for the company's emerging brands Cambria Suites and the Ascend Collection membership program. Mr. Murphy, who led global sales for Choice and the development of Cambria Suites, Choice's new line of franchised hotels targeting upscale travelers in more urban markets, adds to his portfolio the Ascend Collection membership program, which is comprised of historic, boutique and unique hotels designed for people who appreciate an upscale hotel with a strong local flair. Prior to his current role, Mr. Murphy served as senior vice president of the company's global sales group, where he and his team focused the group's efforts within each of the hospitality industry's key market segments to help deliver a strong and ever-growing stream of business directly to Choice Hotels brand properties

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