Starwood Hotels and Resorts plans to open 12 Sheraton hotels in China this year. Among these, Sheraton Macao which will have 4,000 rooms will be the largest Starwood property in the world.
Further, Starwood plans to open 80 Sheratons in China by 2015. The development boom in China has fueled a surge of new Sheraton resort openings throughout the country in locations like Huzhou, Changbaishan and Xiangshan. The Sheraton brand's rapid growth is also moving Starwood closer to its goal of opening its 100th hotel in China later this year. Other Starwood Hotels & Resorts brands include St. Regis, The Luxury Collection, W, Westin, Le Meridien, Aloft and Element. "Sheraton's impressive global pipeline is being fueled by phenomenal demand in China and India, as well as by a surge in high-quality conversions in developed markets," said Simon Turner, President of Global Development for Starwood, in prepared comments. "In Europe, there is a large landscape of independent hotels ripe for flags, and we're also keenly focused on an expected uptick in portfolio transaction activity in North America which should lead to even more conversion opportunities." Sheraton will also expand its global resorts portfolio in 2012 with the opening of eight new resorts including Bali, Indonesia and a second resort in Huizhou, China.
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