Mobile has firmly established itself as a very distinct distribution channel in hospitality with 5%-8% of all hotel bookings coming from mobile devices. It has led to completely new travel consumer planning and purchasing behavior – the vast majority of mobile bookings are last minute, for hotel stays within 24-48 hours. And, the mobile channel requires a mobile-specific delivery platform that is unique to the channel, requiring content that is unique for the mobile channel, mobile-friendly websites,
consideration of SMS vs. email communications, mobile SEO which is very different from desktop SEO, NFC (near field communication) and GPS technology vs. IP address and cookies, and more. With that daunting landscape in front of you, this webinar will help you think about and answer important questions including: * What mobile marketing initiatives should you be focusing on? * Do you need a mobile website or a mobile app? * How can you take advantage of mobile SEO and SEM? * Does SMS marketing work in hospitality? * What types of NFC (near field communication) initiatives are recommended for this year? Moderated by Bill Carroll, Ph.D., Senior Lecturer, Cornell University, speakers will include Digital Marketing Council members: * Loren Gray, Director of E-commerce, Ocean Properties Ltd. * Max Starkov, President & CEO, Hospitality eBusiness Strategies * Paolo Torchio, VP, E-marketing And Revenue Consulting, Sabre Hospitality Solutions CONTACT HSMAI University Phone: 703-506-3280 Email: info@hsmai.org
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consideration of SMS vs. email communications, mobile SEO which is very different from desktop SEO, NFC (near field communication) and GPS technology vs. IP address and cookies, and more. With that daunting landscape in front of you, this webinar will help you think about and answer important questions including: * What mobile marketing initiatives should you be focusing on? * Do you need a mobile website or a mobile app? * How can you take advantage of mobile SEO and SEM? * Does SMS marketing work in hospitality? * What types of NFC (near field communication) initiatives are recommended for this year? Moderated by Bill Carroll, Ph.D., Senior Lecturer, Cornell University, speakers will include Digital Marketing Council members: * Loren Gray, Director of E-commerce, Ocean Properties Ltd. * Max Starkov, President & CEO, Hospitality eBusiness Strategies * Paolo Torchio, VP, E-marketing And Revenue Consulting, Sabre Hospitality Solutions CONTACT HSMAI University Phone: 703-506-3280 Email: info@hsmai.org
Source
Search Banquet Manager Jobs in Singapore>