South Florida-based B Hotels & Resorts® is on the move with two additions to their portfolio and a new 'value-full-service' category, b2 hotels, within 18 months of their first hotel opening. Today in conjunction with the 34th Annual NYU International Hospitality Industry Investment Conference, B Hotels & Resorts® announced its first b2 hotel and the third location for the parent B brand.
"The growth B Hotels & Resorts® has experienced over the past year is very exciting," said CEO and PresidentAyelet Weinstein."We are developing the brand to offer distinctive benefits to the consumers, associates, hotel management companies, hotel owners, and the communities we do business in. The combination of the lifestyle self-expression experience, the unique open-source operation models, and the fresh owner-friendly terms, delivers tangible value." B Resort in the Walt Disney World® Resort B Hotels & Resorts® announced it will open its next hotel in the Downtown Disney® Resort area in the fall of 2013. The B inLake Buena Vista, Florida, is going to offer a family-friendly lifestyle experience within one of the most popular tourist destinations in the world, the Walt Disney World® Resort. The B resort, currently the 394-roomRoyal Plaza, is ideally situated within walking distance to Downtown Disney®, and easy access to all Walt Disney World® andOrlandotheme parks, as well as numerous shopping, dining, entertainment and nightlife venues. The property was acquired by InSite Group and Cube Capital inDecember 2011and will remain operational during a complete renovation and repositioning. It will be officially launched as part of the B Hotels & Resorts® family in the fourth quarter of 2013, joining the AAA Four Diamond Rated B Ocean Fort Lauderdale which openedMarch 2011, and the B South Beach which is planned to open first quarter of 2013.
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