Morgans Hotel Group Co., the New York-based hospitality management company with boutique hotel properties in Boston, New York, Miami, Los Angeles, San Francisco and London, today announced that it has entered into a 20-year management agreement for a 200-room boutique property in London to be branded with its acclaimed lifestyle hotel brand, Hudson. Hudson London, scheduled to open in early 2015, marks the beginning of an international growth plan to introduce the brand into gateway markets around the globe. The announcement of the second Hudson-branded property from Morgans Hotel Group coincides with the re-launch and renovation of the original Hudson location in New York City. Capturing the spirit of Hudson, plans for the London property reflect a social and cultural phenomenon where the emphasis is placed on unique personal experience, emotion and individuality, appealing to a certain sensibility rather than a particular age or social class. Following the uncompromised style and innovation of Morgans Hotel Group's current London properties, Sanderson and St Martins Lane, Hudson London embodies the next generation - stylish, democratic and young at heart. Bringing a distinctive new offering to London, Hudson will combine cutting edge style with impeccable service at accessible prices. "We are delighted to announce the development of our first international Hudson-branded hotel," said Michael Gross, Chief Executive Officer of Morgans Hotel Group. "Hudson is our gateway brand, offering guests a unique and social experience, in a creative, unexpected environment. We are looking forward to bringing the spirit of our celebrated New York property to a global stage, and elevating Hudson into a truly international brand." Prior to the opening of the London property, Morgans Hotel Group has invested in a $30 million modernization of the original Hudson property in New York, which initially broke boundaries with its refreshing new take on style without pretension. The updates, which are ongoing, began with a complete 834-room renovation, including new furnishings as well as upgraded technology and state-of-the-art lighting. Hotel corridors are also receiving playful updates to surprise and delight new and returning guests with unexpected touches.
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