Banyan Tree Group announces the upcoming launch of Vietnam's first world-class integrated resort, Laguna Lăng Cô, on 1 November 2012. Nestled along the coast of tranquil Central Vietnam, Laguna Lăng Cô is Banyan Tree's first foray in the country, and echoes the ethos of Laguna Phuket, the company's flagship integrated resort community in southern Thailand.
Framed by a three kilometre beach and lush countryside, the 280-hectare community resides near Lăng CôBay in the Chan May region overlooking the East Sea, an area renowned for its pristine coastline, tropical jungles, rugged mountain peaks and proximity to the country's most storied UNESCO World Heritage Sites, including the cities of Hue and Hoi An along with the relics of My Son. The development is nestled in a unique crescent bay offering privacy and unparalleled exclusivity, and will include Banyan Tree and Angsana branded hotels and spas, an 18-hole championship golf course designed by Sir Nick Faldo, private villas and residences available for sale, convention facilities and a plethora of recreational activities for guests of all ages. Laguna Lăng Cô is poised to become the leading world-class holiday and premium second home destination in Southeast Asia. Phase 1 of the project represents a US $200 million investment funded through the Banyan Tree Indochina Hospitality Fund, the first real estate investment fund established by the Group in 2008. "Banyan Tree has long been interested in establishing a presence in Vietnam to replicate the success of our flagship integrated resort in Phuket," stated Mr.HoKwonPing, Executive Chairman of Banyan Tree Holdings, Ltd. "Central Vietnam is an ideal foothold for our inaugural development in Indochina with its natural beauty and areas of rich historical interest such as Hue and Hoi An. We are confident that Laguna Lăng Cô will flourish as a holiday and premium properties destination for both domestic and international luxury tourism."
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