The Beer Café recently opened its outlet at Moments Mall, Kirti Nagar in New Delhi with the introduction of a 12-hour beer marathon, with a wide variety of popular alcoholic beverages from across the globe. The Beer Café is India's first Pour Your Own Beer (PYOB) chain offering consumers a unique beer drinking experience where consumers can pour ice cold beer directly from taps, using their RFID activated Beer card.
Speaking at the launch, Rahul Singh,
MD, The Beer Café, said, "Our vision is to stimulate communities towards a fun and responsible drinking culture. We, at The Beer Café are committed to bringing the best beers in the world. This launch marks the second location to the 15 we have set to open up this year, the demand is growing considerably now that we have proven that the concept of ‘pour your own beer’ works well." The extensive beer menu comprises Belgian beers like Stella Artois, Hoegaarden the original Belgian wheat beer or abbey beers like Leffe Blonde and Chimay the world’s best known trappist beer. In addition, a variety of European beers, Asian lagers, German beers, and Australia’s Victoria Bitter or Mexico’s range of Corona Beers are also available. The cafe, targeting audience in the age group of 25-45 years, will have a combination of both seating and standing areas.
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MD, The Beer Café, said, "Our vision is to stimulate communities towards a fun and responsible drinking culture. We, at The Beer Café are committed to bringing the best beers in the world. This launch marks the second location to the 15 we have set to open up this year, the demand is growing considerably now that we have proven that the concept of ‘pour your own beer’ works well." The extensive beer menu comprises Belgian beers like Stella Artois, Hoegaarden the original Belgian wheat beer or abbey beers like Leffe Blonde and Chimay the world’s best known trappist beer. In addition, a variety of European beers, Asian lagers, German beers, and Australia’s Victoria Bitter or Mexico’s range of Corona Beers are also available. The cafe, targeting audience in the age group of 25-45 years, will have a combination of both seating and standing areas.
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