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NEWS | Premium concierge firms like Les Concierges Services, Quintessentially Lifestyle satisfy the bizarre demands of high net worth individuals

A few days ago, a Delhi-based businessman called up the concierge desk at American Express and asked for "sand from the Dead Sea" for his child's school project. "We actually did that for the client, and he paid the freight charges," says Shailesh Baidwan, country manager and head of consumer cards at Amex. Elsewhere,
a senior company executive wanted to welcome his India-bound global CEO with an elephant. He called up a concierge service that duly obliged with a pachyderm patiently awaiting the boss' arrival at the airport. Have money will demand - that's the credo of a growing breed of high net worth individuals who are splurging on stuff ranging from the implausible to the bizarre. Like a request for a polo game with a maharaja; or for a palanquin to carry a couple to a picnic in Bali; or retrieving a Cartier watch lost in the washroom of Frankfurt airport. One person's wacky fancy is another's business, and a lucrative one for premium concierge firms.

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