Email is arguably the number one tool used for prospecting yet many hotel sales managers remain in the dark about how to harness this powerful tool's full potential that can turn a cold contact into a lead.
Why?
Because the key element, and one that will get the attention of your recipient, is that it must be about your prospect and what problems you and your hotel can solve for him. What I see, from the hundreds of emails that I receive each year from hotel sales managers, is quite the opposite. Here is just one example that includes all of the components of a typical email fail that hotel sales managers must avoid. Subject: Looking for a new venue?
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