Accor in its latest 'Asia Pacific Business Traveller Survey 2012' reported that Chinese and Indian business travellers lead the pack in terms of projected business travel in the second half of 2012 compared to the first six months. The survey collected responses from more than 2,500 respondents in eight countries across Asia Pacific (APAC).
When it comes to booking hotels for their business trips, business travellers in Asia Pacific are most likely to book their hotel accommodation themselves, with online the preferred medium (82 per cent), while only a minority use offline travel agents or reservation centres, as per a report by Hotels Mag. According to the survey, Meetings, Incentives, Conferences/Conventions and Exhibitions (MICE) travel accounted for 28 per cent of all trips taken in the first six months of 2012; almost three quarters of business travellers who responded to the survey across the eight countries were male. While location was the primary reason for selecting a hotel by travellers from all APAC countries, Australians (68 per cent) placed the highest importance on location — well ahead of free Wi-Fi and price. Regardless of whether they had a positive or negative hotel experience, business travellers in APAC are unlikely to post comments on social media websites. For example, 47 per cent of Australian business travellers have never posted reviews on social media. Global research consultancy ORC International conducted the survey, which collected responses from business travellers from Australia, China, Hong Kong, India, Indonesia, Malaysia, New Zealand, Singapore and Thailand.
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