IHG (InterContinental Hotels Group), the world's largest hotels group by number of rooms and in Greater China, continues its rapid distribution growth in the region with Crowne Plaza Hotels & Resorts adding 10 new hotels to its brand portfolio in 2012. This will bring the total number of Crowne Plaza Hotels & Resorts operating in Greater China to 63 and make it the largest upscale international brand in the country.
Keith Barr, chief executive officer, IHG Greater China, attributes the brand's growth success to its solid foundation in the upscale segment:
"Crowne Plaza Hotels & Resorts is the fourth largest upscale hotel brand in the world and one of the fastest growing brands in Asia Pacific with a strong development pipeline. We are thrilled to announce these 10 new hotel openings, as they reinforce our serious commitment to growth in Greater China. As part of our expansion efforts throughout the region, we plan to introduce our brands to new markets and provide both business and leisure travellers with the best selection of hotels throughout the country."
Crowne Plaza Hotels & Resorts is a dynamic hotel brand currently located in nearly 60 countries around the world. Truly international, Crowne Plaza offers premium accommodations designed for discerning business and leisure travellers who appreciate simplified elegance combined with the practicality of the latest features, as well as value for money. At Crowne Plaza, guests can enjoy 24-hour business service, wireless high-speed internet access in the lobby as well as superior fitness and leisure facilities.
Source