Starwood Hotels & Resorts Worldwide, Inc. (NYSE:HOT) and its destination sensation brand, Aloft Hotels, today announces the signing of Aloft St. Petersburg. Created to shake up the staid and traditional mid-market hotel sector, Aloft is redefining the category by delivering urban-influenced, modern and vibrant design and a social guest experience at an affordable price point. The opening of Aloft St. Petersburg in 2015 will mark the debut of Starwood's Aloft Hotels brand in Russia. "Top 25 Trendiest Hotels in the US and around the world." Owned by Remstroyintour LLC and Ludmila Kudryavtseva, Aloft St. Petersburg will be located in an emerging business district within close proximity to galleries, restaurants and green spaces, and will offer an entirely new approach to hospitality in the city of St. Petersburg. This deal was announced earlier today at a press conference in Moscow with Starwood President & CEO Frits van Paasschen and Roeland Vos, President of the company's Europe, Africa and Middle East (EAME) Division. "We are delighted to partner with Remstroyintour LLC and Ludmila Kudryavtseva to open the first Aloft hotel in the country," said Vos. "We see great opportunities to grow our Aloft portfolio in markets like Russia where there is a strong demand for affordable yet stylish, innovative hotel brands. The signing of Aloft St. Petersburg underlines Starwood's continued commitment to expanding our portfolio of mid-market brands in Russia and throughout Europe." A vision of W Hotels, Aloft has
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