United Spirits Limited (USL) yesterday launched a luxury vintage scotch variant - Black Dog 21 Year Old in India. Black Dog 21 YO will be available in key markets in the price range of Rs 12,000-16,500 (depending on state pricing policies). According to Ashok Capoor, President and Managing Director, USL, “United Spirits dominates the 12 YO scotch market with Black Dog. The launch of Black Dog 21 YO augurs well for our scotch footprint and our ability to offer a complete and more robust Black Dog franchise from the regular to the luxury scotch segment. This is a part of our premiumisation agenda. Today, premium brands contribute 55 per cent of USL’s contribution pie, with this number likely to increase to 60 per cent by the end of this year.” Hand crafted by Master Blender Richard Paterson, Black Dog 21 Year old continues the legacy of its founder, Sir Walter Millard. USL had launched Black Dog 18 Year Old (YO) last year.
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