Accor, today revealed that it now operates over 100,000 rooms in the Asia-Pacific (APAC) region, with the opening of the 550-room Hotel ibis Hong Kong Central and Sheung Wan. The property highlights a vibrant, new direction for the ibis brand, designed to appeal to the growing number of independent leisure travellers in the region. Michael Issenberg,
Chairman and COO, Accor Asia-Pacific announced the milestone at the 2012 Economy Hotels World Asia conference in Singapore, reaffirming the group’s growth strategy for APAC.
“The APAC region is one of Accor’s strategic growth markets, and I congratulate the regional team and our partners on passing the key milestone of 100,000 rooms in the region,” commented Denis Hennequin, Chairman and CEO, Accor. “APAC presents tremendous opportunities for expansion, given the region’s dynamic economic development and rapidly growing middle class leading to many more people travelling today than ever before. We are committed to offering our customers more choice in consistently high quality accommodation in the region,” Hennequin added.
The new property offers a full eight hours of breakfast service, beginning at 4:30 a.m., a 24-hour bar and complimentary wi-fi internet throughout the property.
Speaking at the conference in Singapore, Issenberg said, “Today, Accor operates 536 hotels in 16 countries in Asia-Pacific and is the market leader in Australia, New Zealand, Thailand, Indonesia, South Korea and Vietnam. I am proud to announce that Accor’s network has grown beyond 100,000 rooms in Asia-Pacific, with the opening of Hotel ibis Hong Kong Central and Sheung Wan. It is only fitting that we celebrate this milestone at this stylish hotel, which represents a new flagship for the ibis brand in the region and emphasizes our commitment to offering our customers an exceptional economy hotel product.”
The growing demand for international-standard, value-for-money economy hotels led Accor to commission the Asia Economy Hotels Research 2012, the findings of which Issenberg also revealed at the same conference. The study surveyed business and leisure travellers from eight key markets in Asia to gather insights into the differing attitudes towards economy hotels.
