Accor, the largest international hotel operator in Asia-Pacific, today revealed that it now operates over 100,000 rooms in the region, with the opening of ibis Hong Kong Central and Sheung Wan. Accor Asia-Pacific Chairman and Chief Operating Officer Michael Issenberg announced the milestone at the 2012 Economy Hotels World Asia conference in Singapore,
reaffirming the Group's growth strategy for Asia-Pacific. Mr. Issenberg also revealed the findings of Accor's Asia Economy Hotels Research 2012, which seeks to better understand attitudinal differences between travellers staying at economy hotels.
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The Asia-Pacific region is one of Accor's strategic growth markets, and I congratulate the regional team and our partners on passing the key milestone of 100,000 rooms in the region," commented Denis Hennequin, Accor's Chairman and Chief Executive Officer. "Asia-Pacific presents tremendous opportunities for expansion, given the region's dynamic economic development and rapidly growing middle class leading to many more people travelling today than ever before. We are committed to offering our customers more choice in consistently high quality accommodation in the region."
Speaking at the 2012 Economy Hotels World Asia conference in Singapore, Mr. Issenberg said, "