The American Hotel & Lodging Association (AH&LA) and The Sieb Organization, a Phoenix-based global marketing and supply chain management firm, last week announced a national partnership that provides AH&LA members competitive food service procurement, distribution, and marketing offerings via the Hotel Cuisine & Lifestyle (HC&L) initiative. Launched in 2009, HC&L currently serves more than 750 hotel members including independent/franchised hotels,
hotel management companies, and national chains.
Qualified and compliant HC&L members can save between 15-18 per cent on their food and non-food purchases through contract pricing and rebate incentive programs. In addition, Sieb provides members with an integrated base of marketing and programming services designed to upgrade their positioning and drive incremental revenue in all hotel food service outlets and departments. Targeted to the USA lodging channel, the HC&L initiative was developed by The Sieb Organization in partnership with Sysco Corporation.
“AH&LA is eager to launch this new benefit as it provides our members with the same buying power and discounting that only a few have enjoyed in previous years,” said Joe McInerney, AH&LA President and CEO. “Food service has long been one of the industry’s most difficult areas to manage, but hoteliers using this program can implement strategies that can be customised to their specific needs to help improve and grow business," McInerney added.