New Delhi: Muffin Break, an Australian bakery and cafe chain, on Thursday announced its entry into India, a market where it will have to compete with other international chains such as American doughnut makers Krispy Kreme and Dunkin’ Donuts that set shop in the country this year.
Robert Fitzgerald, executive director of Foodco Group Pty Ltd, which runs the chain, said Muffin Break will have 20 stores across the country in three years.
The family-owned Foodco Group, which also owns coffee chain Jamaica Blue and dessert chain Dreamy Donuts, has 370 shops across Australia, the UK, China and other nations. Muffin Break will be licensed in India through South Asian Food and Hospitality Pvt. Ltd, which operates restaurant chains such as Subway and Nirula’s in the country.
In an interview, Fitzgerald spoke about the group’s plans for India and the changing landscape of food retail and consumer preferences in the country. Edited excerpts:
With Muffin Break, what product portfolio would you bring to India? How will the brand be positioned in India?
Source
The family-owned Foodco Group, which also owns coffee chain Jamaica Blue and dessert chain Dreamy Donuts, has 370 shops across Australia, the UK, China and other nations. Muffin Break will be licensed in India through South Asian Food and Hospitality Pvt. Ltd, which operates restaurant chains such as Subway and Nirula’s in the country.
In an interview, Fitzgerald spoke about the group’s plans for India and the changing landscape of food retail and consumer preferences in the country. Edited excerpts:
With Muffin Break, what product portfolio would you bring to India? How will the brand be positioned in India?Source