The roll out of InterContinental Hotel Group's (IHG) boutique brand Hotel Indigo is gathering pace in Europe, with the company announcing the signing of the first Hotel Indigo for Barcelona and the second in Birmingham, UK. IHG's Chief Development Officer in Europe, Robert Shepherd, said 2012 has been a strong year for Hotel Indigo signings in the region.
"Since introducing the brand to Europe in 2009, we've opened nine hotels – seven in the United Kingdom and two in Germany.
As well as signing the Hotel Indigo Barcelona-Plaza Catalunya and Hotel Indigo Birmingham Waterloo Street, this year we've also signed our first Hotel Indigo in Wales, the Hotel Indigo Cardiff; our third in Scotland, Hotel Indigo Edinburgh-Princes Street; our fourth in Germany, Hotel Indigo Dusseldorf Victoriaplatz; and our first Hotel Indigo property in Israel, a 92-room hotel, which will open in Tel Aviv next year."
Robert Shepherd said the brand was proving popular with developers in Europe as the flexible approach to design for Hotel Indigo makes it ideal for conversion properties, which are easier to finance than new build properties, and can become operational sooner. Guests are attracted to the brand because it combines the individuality of a boutique hotel, with the reassurance and reliability of a big hotel company behind it.
The roll out of InterContinental Hotel Group's (IHG) boutique brand Hotel Indigo is gathering pace in Europe, with the company announcing the signing of the first Hotel Indigo for Barcelona and the second in Birmingham, UK. IHG's Chief Development Officer in Europe, Robert Shepherd, said 2012 has been a strong year for Hotel Indigo signings in the region.
"Since introducing the brand to Europe in 2009, we've opened nine hotels – seven in the United Kingdom and two in Germany.