Moods Hospitality Pvt Ltd, the parent company of Chinese fast-food restaurant chain Yo! China, will launch ten youth-centric cafes in India next year to increase profitability. To be called Yo! China Cafe, the first such cafe is expected to open next week, according to Ashish Kapur,
Managing Director and CEO, Moods Hospitality Pvt Ltd, said, adding that a few existing Yo! China restaurants could be converted into cafes.
With an average built-up area of 2,000 sq ft, the cafes will have display kitchens and serve alcohol and specialty desserts. The company plans to hire college students as store managers for the cafes to help better connect with the youth.
The Rs 50-crore Moods Hospitality operates 50 Yo! China outlets and two Dim Sum Bros restaurants in the country. About 50 per cent of the outlets are company-owned, according to a report by Ratna Bhushan in The Economic Times.