ORGANIC INDIA, a globally-acclaimed entity that offers organic, healthy products, recently launched Tulsi Green Tea, Organic Chyawanprash, and Pure Desi Ghee. Available in three variants - Tulsi Green Pomegranate, Tulsi Green Lemon Ginger and Tulsi Green Classic - Tulsi Green Tea helps eliminate free radicals from the body, helps reduce stress, fight cough and cold,
and enhances stamina.
Organic Chyawanprash boosts immunity with its 46 natural ingredients. The product helps alleviate cough and asthma, betters digestion and absorption of food by improving liver function. The product is priced at Rs 225 for 200 gms and Rs 495 for 500 gms. Organic India’s Pure Desi Ghee is made of pure cow milk using traditional standards and costs Rs 445 for 500 ml.
ORGANIC INDIA also launched O Joy, a supplement to overcome male sexual dysfuction. The product is made of Krishna Musli, Ashwagandha, Shwet Musli, Brahmi, Kesar and Saffron, and is available at Rs 499.
Krishan Guptaa, Managing Director and Global CEO, ORGANIC INDIA, said, “With consumers focusing more on healthy and organic products, we are gearing up to expand our retail presence from an existing 10,000 retail stores to 20,000 stores by next year, and are hoping to add more franchisees. As part of a larger game plan and to make our products more accessible to consumers, we have launched a chain of exclusive retail stores across India. Currently clocking at Rs 70 crore this year, we hope to touch Rs 200 crore by 2015”.