Accor today reaffirms its market leadership in Asia-Pacific, as the region’s largest international hotel operator and celebrates another year of record-breaking expansion. During 2012 Accor will add over 110 hotels across all segments – ranging from luxury to economy – to its network in the region.
Speaking at the Hotel Investment Conference Asia Pacific (HICAP) in Hong Kong, Michael Issenberg, Chairman and Chief Operating Officer, Accor Asia-Pacific, further announced that the Group has also signed nearly 100 new projects to Accor’s committed development pipeline this year, putting Accor on track to operate 700 hotels in Asia-Pacific by 2015.
“2012 has been yet another banner year for Accor in Asia-Pacific, shattering the expansion record that was set in 2011,” said Mr. Issenberg. “Our success this year underscores the continued opportunities for growth in Asia-Pacific and the growing importance for the Group globally.”
The Group today operates 540 properties with over 100,000 guest rooms in Asia-Pacific and expects to end the year with a network of 565 hotels.
Accor has expanded across all segments –from luxury to economy – in the region, with a number of exciting “firsts” in 2012. Sofitel, for instance, opened its first property in India, with Sofitel Mumbai BKC, and introduced the Sofitel So brand in the region, with the opening of Sofitel So Bangkok. Pullman opened its 14th hotel in China – with Pullman Anshan Time Square – positioning the country as the brand’s largest market worldwide– and entered new markets India and New Zealand for the first time. In February, Accor launched Mei Jue – the upscale Grand Mercure brand tailor-made for Chinese travellers – with an ambitious goal of opening 60 properties by 2015. And the ibis brand family (ibis, ibis Styles, ibis budget) is reaching new markets during 2012, entering Vietnam, Malaysia and Japan for the first time with ibis Saigon South, ibis Styles Fraser Business Park and ibis Tokyo Shinjuku, respectively.
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Accor today reaffirms its market leadership in Asia-Pacific, as the region’s largest international hotel operator and celebrates another year of record-breaking expansion. During 2012 Accor will add over 110 hotels across all segments – ranging from luxury to economy – to its network in the region.