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NEWS| Hilton Worldwide Launches DoubleTree by Hilton Brand in South Africa


Hilton Worldwide Launches DoubleTree by Hilton Brand in South AfricaHilton Worldwide today announced the signing of a new DoubleTree by Hilton hotel in Cape Town, South Africa, with local operator Upper Eastside Hotel (Pty) Ltd. The hotel will be Hilton Worldwide's fifth property in South Africa and its second in the 'Mother City' of Cape Town. The 183-room hotel, currently known as Upper Eastside, will make changes in the coming months to bring the hotel in line with DoubleTree brand standards and is expected to open as DoubleTree by Hilton Cape Town Upper Eastside in late 2012. The property is ideally located in the redeveloped,
bustling district of Woodstock in northern Cape Town. A former industrial area, Woodstock has undergone a radical transformation in recent years to become an attractive and popular metropolis of trendy boutiques, art galleries, music bars and upcoming restaurants. Patrick Fitzgibbon, senior vice president, development, Hilton Worldwide Europe & Africa said: "We are excited to extend our presence in a city with such a strong business and tourism culture and with a hotel which perfectly complements our first Cape Town property. Today's signing represents Hilton Worldwide's 20th pipeline property in Africa and contributes perfectly to our multi-brand growth strategy dedicated to providing our guests with a range of choices in the most important cities in Africa." The newly branded hotel will boast a range of amenities including a business centre, fitness centre, eight meeting rooms and a 300-capacity function room. The property will also feature a bar, a restaurant and a coffee shop. Accommodation includes executive rooms and suites as well as a number of two-storey duplex loft rooms located on the top floor offering stunning views of some of the city's best known landmarks.