Best Western International – the World’s Largest Hotel Chain® – is on track to quintuple its portfolio in Indonesia with the opening of 25 new hotels in the next three years. The new developments, which encompass nine unique destinations and two of Best Western's brand tiers - midscale BEST WESTERN and luxury BEST WESTERN PREMIER - will expand the company's nationwide inventory from just over 600 rooms today to almost 3,500 by the beginning of 2015.
“With the world’s fourth-largest population, a burgeoning middle class and an increased focus on both domestic and inbound tourism, Indonesia is one of the most exciting hotel markets in the world today,” said Glenn de Souza, Best Western International’s Vice President International Operations – Asia & the Middle East.
“As the ‘World’s Largest Hotel Chain’, Best Western is in a perfect position to capitalize on the huge potential this country has to offer, providing our Indonesian and international guests the same levels of comfort, convenience and value-for-money enjoyed by our customers around the world,” Mr. de Souza added.
Currently, Best Western operates three hotels on the resort island of Bali, a city hotel in Jakarta and a stunning BEST WESTERN PREMIER hotel in Solo. By the end of 2012 this portfolio is expected to increase to six hotels with the addition of a first property in Semarang, the 259-room BEST WESTERN Star Hotel.