‘Nutrela’, from Ruchi Soya Industries Limited recently launched its ‘Nutrela Premium Table Spread’. The introduction marks the entry into a new category, with the aim to make Nutrela synonymous with health and nutrition by leveraging the strength of its iconic brand to provide offerings which are part of daily consumer’s life.
The offering of Nutrela Premium Table spread is evoking a unique taste experience without compromising on health. Nutrela Premium Table Spread has zero cholesterol, low on calories, with no trans-fats and is fortified with Vitamin A, D and E.
Nutrela Table Spread is available in 100g (Rs 27) and 500 g (Rs 130) block packs.
Commenting on the launch, Sarvesh Shahra, Business Head, Consumer Brands Division, Ruchi Soya Industries Limited, said, “Nutrela has been offering healthy and nutritious foods to Indian families for over two decades and continues to be one of India’s most trusted and most preferred health food brands. The introduction of Nutrela Premium Table Spread is the first step in our journey to make Nutrela a preferred choice among Indian families providing them offerings with unmatched combination of health and taste.”
Nutrela Premium Table Spread is available across all grocers, and general stores that have a refrigeration facility. It is also made available across modern retail chains, supermarkets and standalone self-service stores. Moreover, it is now being made available all across the metros and Tier-I cities as a first phase of launch and post consolidation there will be a second wave of launches across India.