introduce its destination sensation brand, Aloft Hotels, to Iraq's emerging commercial hub. The opening of the new Aloft Erbil in 2015 will mark the launch of the Aloft brand into Iraq. Created to shake up the traditional mid-market hotel sector, Aloft is redefining the category by delivering urban-influenced, modern and vibrant design and a social guest experience at an affordable price point. Earlier this year, Starwood marked a milestone with the signing of Sheraton Erbil will which signify the re-entry of Starwood in Iraq after 20 years.
"Together with BCD, we are excited to grow Starwood's presence in this emerging market as we bring Aloft Hotels to Iraq," said Roeland Vos, President, Starwood Hotels & Resorts, Europe, Africa and Middle East. "Aloft Erbil marks our second collaboration with BCD and we look forward to introducing Aloft's vibrant, stylish yet affordable concept to the country."
Aloft Erbil will be a part of BCD's mixed-use complex which will also include a Sheraton hotel.
On the signing of Aloft Erbil, Mr. Saad Aldoski, Partner, BCD Co. commented, "We are excited to sign our second hotel with Starwood and we look forward to developing this relationship further to contribute to the growing development of the tourism industry in the Kurdistan area and Iraq as a whole. Erbil is considered as one of the top emerging markets in the Middle East and we believe Aloft Erbil, with its modern style and great value, will create a new benchmark in the city."
Aloft Erbil will comprise 200 guest rooms featuring the brand's signature high ceilings, oversized windows and an ultra-comfortable platform bed as well as large walk-in showers with complimentary Bliss Spa® products. The hotel will also feature an all-day dining restaurant, the brand's signature re:mixSM and w xyzSM lounges, providing guests with buzzing, atmospheric public spaces where they can mix and mingle, read the paper, work on laptops, play a game of pool or grab a drink with friends. The re:chargeSM fitness centre will offer an opportunity to re-energise and the unique re:fuelSM by Aloft will introduce a convenient deli option for guests on the go, with an array of food and drinks available 24 hours a day. For meetings and presentations, the hotel will offer creative spaces equipped with the latest audiovisual hardware.