Best Western International expects to strengthen its North American development pipeline in 2013 with 110 to 120 properties either constructed or converted, with more than 80 percent of these hotels expected to be a BEST WESTERN PREMIER or BEST WESTERN PLUS. More than 40 percent of Best Western's 2013 development pipeline will be new construction projects, up from 35 percent in 2012 and will add more than 10,800 guestrooms to the Best Western system. In addition,
Best Western hoteliers inNorth Americaare expected to invest approximately$70 millionin property upgrades this year.
Ten to 15 of these projects will include the hotel brand's new extended-stay prototype, which is being introduced in response to growing interest from existing Best Western owners and developer interest. These new accommodations will offer flexible guestrooms designed for longer stays, making up 20 to 100 percent of each property's room mix.
"A resurgence in confidence from developers coupled with strong demand for rooms in gateway cities and an elevated interest in developing within the midscale market will translate to a successful year for the Best Western brand," saidMark Williams, vice president of North American development for Best Western International. "Our priority is to develop compelling hotels across all three Best Western descriptors that deliver strong revenue for hoteliers by attracting a strong mix of business and leisure travelers."