DoubleTree by Hiltontoday announced that through Q4 2012, it had added 49 hotels to its portfolio in one year, and that it expects to meet or exceed that pace in 2013 with both new-build and conversion hotels in the development pipeline. Leading the brand's growth are conversion projects, located predominantly in the Americas and Europe.
"2012 was another in what we're confident will be a number of consecutive milestone years for DoubleTree by Hilton," said John Greenleaf, global head, DoubleTree by Hilton. "Since 2007, we have grown the brand by more than 70 percent to become the fastest-growing, full service brand in the Hilton Worldwide portfolio and one of the fastest-growing within the upscale, full-service segment. We credit this success to a number of factors, including our brand restructuring with the addition of the 'by Hilton' endorsement to our name and the positive performance of Hilton Worldwide around the globe."
Greenleaf added, "Ultimately, what drives our growth is the confidence our owners have in DoubleTree by Hilton, as that confidence leads them to successfully convert more hotels and sign more franchise deals."