Hilton Worldwide today announced that it has signed a franchise agreement with Martinez Hotels & Resorts to bring its upscale DoubleTree by Hilton brand to Ireland. Since opening its first European hotel in 2008, DoubleTree by Hilton now has almost 60 properties trading or under development across the region.
The deal will see Dublin’s renowned Morrison Hotel reopen as The Morrison Dublin, a DoubleTree by Hilton Hotel in early February, following an extensive $9.3 million refurbishment featuring a new interior design from Dublin-based Nikki O'Donnell Architects (NODA).
Centrally located on the banks of the River Liffey, the 138-room hotel is surrounded by the shops, bars and restaurants which have helped Dublin establish itself as one of the most effervescent tourist destinations in Europe.
“DoubleTree by Hilton is one of the fastest growing upscale hotel brands in Europe, and we are confident it will be a hit here in Ireland,” said Patrick Fitzgibbon, senior vice president, development, Europe & Africa, Hilton Worldwide. “We’ve been eager to secure the right opportunity and believe we’ve found it in The Morrison. This deal also is indicative of a renewed buoyancy in the Irish hospitality market, visible both in the strong performance of our other Hilton brands and the confidence of owners and developers to invest.”