Hot Chix’, a Quick Service Restaurant (QSR) chain, which offers both open-flame grilled and fried chicken on its menu, as well as a host of other quick bites; both vegetarian and otherwise, has announced the launch of its first outlet in Mumbai. Located on the Andheri Kurla Road, Saki Naka, this 40-seater franchised restaurant is the fourth outlet of Hot Chix Restaurants in India.
Hot Chix’s presence in Mumbai will be an important step in extending the brand’s presence across India. Gregory Lobo, Managing Partner, Hot Chix said, “Wide consumer appeal and marketplace expertise have made Hot Chix a powerful, growing, global brand.
This year Hot Chix plans to expand its presence at an unprecedented pace. We hope to have as many as 50 more restaurants — both franchisee-operated as well as company-owned by end 2014.”
“Hot Chix views Mumbai and Maharashtra as a key strategic market with immense potential for future growth. A buoyant market environment will see Hot Chix scaling its presence to more restaurants in Mumbai and launch across all major cities in the country through franchisee and self-owned restaurants this year,” he added.
The Hot Chix menu is firmly in keeping with Indian sentiments and preferences. Apart from the signature open-flame grilled and fried chicken, Hot Chix offers a range of vegetarian options like the Veg Bermuda (classic veg patty and herb chilli potato patty separated by a cheese slice in lettuce and spicy Mexican sauce wrapped in a tortilla and grilled), Mexican Paneer Wrap (Paneer strips with spicy Mexican sauce, crunchy lettuce and fresh vegetables all rolled in a tortilla and grilled); among others.
Hot Chix outlets are in the form of ‘Classic’ outlets which are spacious and encourage leisurely dining, ‘Express’ outlets which are more intimate and ‘kiosks’ where the focus is on takeaways.