As we find ourselves in a new year full of possibilities, now is a good time to reflect on events that impacted our industry in 2012 and how you should plan your digital marketing efforts throughout 2013. The continuing transformation of travel consumers into multi-device and multi-channel users, the explosive growth of the mobile and tablet channels, the proliferation of new social media platforms, and ongoing Google algorithm updates are just some of the topics that made headlines last year.
This is also the perfect time to review your business goals and objectives.
What did you achieve in 2012 that you would like to improve upon this year? What business goals did you not achieve? Were you distracted by the next big thing and as a result lost sight of hotel digital marketing fundamentals? Which digital channels and formats most effectively reach today"s hyper-interactive travel consumers and generate the highest ROIs? What strategy should hoteliers adopt to stay competitive in this increasingly convoluted digital world we all live in?
The 2013 Top Ten New Year"s Digital Marketing Strategy Resolutions, presented by HeBS Digital for the 13th consecutive year, answers these questions and provides guidance on what hoteliers should do to succeed in the year ahead. With an improved outlook for the industry, technological advances, and the usage of mobile devices growing exponentially, opportunities for incremental revenues abound.