In the context of the brand's significant expansion in Asia, including the opening of a Sofitel So label property in Singaporecity, Sofitel Luxury Hotels has commissionedKarl Lagerfeldto design the emblem of the new Sofitel So Singapore.
The emblem will symbolise the hotel's new and original style, unique to Sofitel So Singapore, and appear on a range of exclusive objects available for clients during their stay.
Karl Lagerfeld ,
the Icon of Luxury Fashion designer, photographer, publisher, illustrator and film director,Karl Lagerfeldhas created a universe in which every line is perfectly under control, each detail of absolute importance.
"I am very proud to announce this inspirational collaboration, which is a perfect illustration of Sofitel Luxury Hotels' ambitions with regard to excellence and elegance. His exceptional creativity and talent will confer on our emblem the ultimate touch of refinement and enhance our concept," saidRobert Gaymer-Jones, CEO of Sofitel Luxury on the partnership.
The Sofitel So Label Building on the time-honored establishment of Sofitel Luxury Hotels and their unique brand blueprint that combines French luxury with the essence of local tradition, Sofitel So is the 'designer hotel' label featuring trendy hotels in contemporary locations, with a focus on the destination.
Reflecting a strong flare for design, each Sofitel So hotel combines the iconic Sofitel "art de vivre" with a signature of an international designer from the worlds of fashion or art to present the best of the location.Kenzo Takadaprovided design direction for the Sofitel So Mauritius, while Monsieur Christian Lacroix added his touch to the Sofitel So Bangkok.
Sofitel So Singapore is the third addition globally to Sofitel So's expanding portfolio, while other hotels are currently under way inMumbai, Rio andSydney.