E-Mail Marketing – it is what I do all day, every day, so it is common for people to ask my expertise on design tips, deliver tips, content tips, etc, and I am more than happy to share. Sometimes my advice stems from personal/professional experiences, sometimes articles from "the experts", and sometimes I have to "trust my gut".
So as I found myself telling my daughter the advice to "Trust her Gut and Follow Her Heart" (even though she is 6, it's never too early to start) my mom's voice was resonating in my head much to my surprise of "Oh my Gosh, I am sounding like my Mom"! I am happily married, so fortunately, I have not had to hear or employ any of these tips in several years; but she told me these so many times, I don't have to reach too far into the memory bank to pull them out. I am sure that some of these will sound familiar to you too.
"You Never Get a Second Chance to Make a First Impression": Just typing these words makes me smile and roll my eyes at the same time – just like if I was hearing it directly from her – but it really is true! Make sure that your email is "dolled up" nicely. Make sure that your email makes a great first impression. Check your email for grammatical errors, spelling, applicable offer dates, etc. Also, make sure that there are images that capture the imagination and really set the tone nicely. In addition, make sure that you "Be Yourself" and "If It's Not Important, Don't Say It".