A well-balanced diet is just one piece of the healthy lifestyle puzzle, and in an effort to promote long-term health and well-being, Whole Foods has announced its plans to open a new health resort. The facility, projected to be located in the Austin, Texas area near the company's headquarters (and the location of the first Whole Foods market), will focus on healthy lifestyle education. "We have the perfect vehicle for this," Whole Foods co-founder John Mackey told USA Today.
"Think of it as a center where people would go for a day, a weekend or a week for healthy lifestyle education." At this stage, Mackey said, the food chain is negotiating on real estate and looking for a hotel brand to operate the center. The objective of the resort is to take Whole Food's dedication to health and wellness education -- which it already offers to employees -- and extend these services to a wider audience. According to Mackey, the employee program has been highly successful. "I've seen it improve the lives of hundreds of our team members," Mackey told USA Today. Another recent effort to promote well-being and healthy lifestyle education was less successful. Whole Foods' Wellness Clubs, a pilot community program launched in five locations offering yoga classes, lifestyle consultations, and cooking demos "couldn't reach critical mass," Mackey said.
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