Hospitality chain Apeejay Surrendra Park Hotels, that runs The Park Hotels in the country, has forayed into the mid-market segment by launching 'Zone by The Park' hotels and is eyeing 20-25 properties in next 4-5 years under this brand.
"In the recent years the country witnessed a steady growth in mid-segment travellers, who are moving up fast on life's ladder.
"Though different from The Park, we wanted to create a brand that would channel its inimitable spirit. A new brand with a new vision for the global citizen," Apeejay Surrendra Park Hotels Chairperson Priya Paul told PTI on the sidelines of Ninth Annual Hotel Investment Conference - South Asia ( HICSA) here.
Four hotels have already been signed under the brand and the first two hotels will be operational by the year end, she said.