Ahead of its debut in India this year, Banyan Tree Hotels and Resorts along with Angsana Hotels and Resorts recently hosted their annual road show at The Oberoi in New Delhi in a bid to develop and strengthen relations with key travel partners across India.
This was the fourth such road show in succession after Mumbai, Bangalore and Kolkata. The event witnessed an active participation from several trade partners, travel consultants and sales representatives of major tour operators in the city.
Pisan Manawapat,
Ambassador of Thailand to India was the chief guest during the event. Runjuan Tongrut, Director, Tourism Authority of Thailand (T.A.T) was also present with the team at the road show.
Senior representatives from eight of Banyan Tree Group properties including flagship property Banyan Tree Phuket, Banyan Tree Samui, Thailand, Banyan Tree Bintan, Angsana Bintan and Banyan Tree Ungasan in Bali, Indonesia, Banyan Tree Macau, Banyan Tree Vabbinfaru, Banyan Tree Madivaru, Angsana Ihuru and Angsana Velavaru in the Maldives, Angsana Balaclava Mauritius and the upcoming Banyan Tree property in Kerala participated in the event.
Aimed at showcasing USPs of each property, the event adopted a three-fold strategy of educating their tour partners, enhancing awareness of Banyan Tree as a brand and instigating the India market with customised offerings.