Fairmont Hotels & Resorts, which counts notable hotels like Shanghai’s legendary Fairmont Peace Hotel and the recently opened Fairmont Makati as part of its storied hotel portfolio, has named Carmen Lam as vice president, hotel sales and marketing, Asia Pacific. Lam, who will be based in Shanghai, joins Fairmont in this newly created role to provide sales and marketing direction to Fairmont’s impressive hotels in Asia Pacific and support to the luxury operator’s burgeoning pipeline of regional development.
Lam arrives at Fairmont having previously served as senior vice president, leisure & brand sales and marketing for Hong Kong/Macau-based Melco Crown Entertainment.
Over the course of a career that has spanned more than two decades, Lam has also held a series of management positions with leading brands in Asia including roles with Shangri-La Hotels and InterContinental Hotels Group. Lam holds an Executive MBA from Canada’s Richard Ivey School of Business - University of Western, a Bachelor of Business Administration from the University of Hawaii and an Executive Leadership designation from Cornell University. Lam is also pursuing a Doctorate at the School of Hotel and Tourism Management at the Hong Kong Polytechnic University.