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NEWS | Starwood Hotels' Sizzling Aloft Brand Launches in Tucson, Arizona


aloft by W-Hotels

Starwood Hotels & Resorts Worldwide, Inc.® (NYSE:HOT) today announced that its ‘Style-at-a-Steal’ Aloft brand celebrates the debut of Aloft Tucson University. The opening also marks the completion of yet another Aloft conversion project, helping to accelerate the brand’s phenomenal global growth. Owned by Starwood Hotels, the former Four Points by Sheraton property underwent a significant renovation to reposition it as an Aloft hotel.
Catering to next generation travelers, Aloft Tucson University offers 154 spacious, loft-like rooms, leading-edge technology and a buzzing, social atmosphere. “We are thrilled to debut the Aloft brand in Tucson, a vibrant city for both students and young professionals who appreciate the Aloft brand’s style aesthetic and buzzing social scene,” said Brian McGuinness, Senior Vice President, Specialty Select Brands for Starwood. “Conversion projects like this one are becoming an increasingly important growth channel for the Aloft brand, allowing us to enter even more markets, more quickly as we move closer to the 75th hotel milestone.” Adjacent to the University of Arizona campus, Aloft Tucson University is just three miles from downtown Tucson and 20 minutes from Tucson International Airport (TUS). Guests will enjoy easy access to a choice of shops and restaurants, numerous corporate offices and entertainment venues such as Centennial Hall and TCC Music Hall. Hotel amenities include an outdoor pool, w xyz sm bar, 24-hour fitness center and 1,723 square feet of flexible meeting space, ideal for both business meetings and social gatherings. Aloft Tucson University is one of several successful Aloft conversion projects including Aloft San Francisco Airport, Aloft Nashville West End and the award-winning Aloft Dallas Downtown – an adaptive re-use project that transformed a historic railroad depot into an Aloft hotel.