Management from the meat company, The Alliance Group, have been visiting India to get a better idea of the market and trading opportunities for the company's Pure South lamb.The Group says the Indian market provides the group with a potentially lucrative export market.
The company will be aiming its product at the five-star food service market in top hotels and restaurants.
The company says while the Free Trade Agreement with India is yet to be finalised, and a move into the market would take time, it believes the rising middle-class in the emerging nation would be lucrative.
Marketing manager for sheep meat, John Rabbitt, says that New Zealand produce is associated with quality in India.
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