The new generation of business executives, entrepreneurs and leisure travellers now
have a hotel brand tailored just for them with Vida Hotels and Resorts by Emaar
Hospitality Group, the hospitality and leisure subsidiary of Emaar Properties.
Vida, meaning ‘life’ in Spanish, embraces warmth, simplicity and youthful vitality,
creating a stimulating environment.
An ‘urban hub where inspiring minds stay, play and
connect’, the first branded outlet in the novel hotel chain will open in Downtown Dubai,
offering 156 rooms.
Mohamed Alabbar, Chairman of Emaar Properties, said: “The profile of today’s global
traveller is changing, with a more youthful, upwardly mobile audience seeking a distinct
hospitality experience to suit their needs.
Vida will add life to the hotel stays of this
increasingly important tourist community, delivering an intimate touch but also the
freedom they expect. With Vida Hotels and Resorts, we are creating a brand new concept in
inspired living, elegant yet simple, and a new urban hub for the discerning traveller.”
According to the ITB World Travel Trends Report 2012/2013, more than a third of
travellers are aged 15-34. Dubai serves as the hub for a vast youthful demography of over
2 billion people below the age of 25 years across the Middle East, Africa and Asia.